We are excited to share that just in time for Earth Day, Michelob ULTRA Pure Gold, the first nationally available USDA certified organic lager, is announcing that we are now brewed with 100% renewable electricity from solar power.
As the best-selling USDA certified organic beer in the country, Michelob ULTRA Pure Gold has always celebrated nature and now we’re going further by brewing our beer sustainably with 100% renewable electricity from solar power.*
To commemorate this major sustainability milestone, Latin GRAMMY Award winner and long-time partner, Maluma, is joining in on the Earth Day celebration with the release of a hot new anthem song titled “Rumba (Puro Oro Anthem).” The sol-ful anthem is the first-ever song to feature the roaring sounds of the sun. Yes, the sun actually makes its own unique sound, and it’s been captured in this track which drops on Spotify today and will be available across all major streaming platforms.
On Earth Day, Thursday, April 22, as the morning sun rises, fans can head to Maluma’s YouTube channel to tune into the world premiere of the “Rumba (Puro Oro Anthem)” film. Michelob ULTRA Pure Gold and Maluma will also be giving away Limited Edition “Rumba (Puro Oro Anthem)” gold vinyl records to fans 21 and older. Follow @MichelobULTRA and @Maluma on social media for more information on how to win one.
We are excited to celebrate this incredible initiative to brew Michelob ULTRA Pure Gold using 100% solar electricity and reinforce Anheuser-Busch’s commitment to achieving its 2025 Sustainability goals with this announcement!
To celebrate this special day on Thursday, April 22nd, you can join #TeamPepin at the following events and get a shot at winning Valspar tickets:
- 5 pm: American Social in Downton Tampa
- 8 pm: First Chance Last Chance in Ybor City
- 8 pm: O’Brien’s on North Dale Mabry in Tampa