“As Bud Light enters 2022, we are pushing the beer category to new heights with the launch of Bud Light NEXT, our first- ever zero carb beer,” said Andy Goeler, Vice President of Marketing, Bud Light. “Today’s consumers are all about breaking barriers, being trailblazers, and setting their own path. We are proud to introduce this new super-crisp beer which is brewed to meet their evolving taste preferences; it’s a truly symbolic innovation that celebrates the barrier breakers who like us embrace possibility.”

Pepin Distributing gave those that attended its Gasparilla celebrations at the Bud light Seltzer Treasure Cove an early taste of Bud Light NEXT. “We felt that it is only right to give the opportunity of being one of the first to try this amazing zero carb beer, to our friends. The reaction and reviews were overwhelmingly positive. Pepin Distributing is excited to distribute Bud Light NEXT to the rest of Tampa Bay, starting on Monday, February 7th,” said Bill Gieseking, Director of Marketing at Pepin Distributing Company.

To commemorate this occasion, Bud Light is launching its first-ever NFT project, “Bud Light N3XT Collection.” The new collection will feature 12,722 unique tokens which are designed with color cues from Bud Light NEXT and celebrates the passion points of today’s 21+ consumers. To learn more about the Bud Light NEXT NFT project or to join the community visit: budlight.com/nextnft.

Just in time for Super Bowl LVI, Bud Light NEXT will be available nationwide wherever Bud Light is sold beginning February 7, 2022.