Corporate Social Responsibility

Anheuser-Busch and Pepin Distributing Company are the global industry leaders in promoting responsible drinking and fighting alcohol abuse. We have a vested interest in the responsible consumption of our beers. We don't want anyone consuming our products illegally - ever. After, all, we're parents too - sharing the same concerns as every other parent about these issues.

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US 2025 Sustainability Goals


Anheuser-Busch InBev launches Global Smart Drinking Goal

Leading global brewer aims to reduce harmful drinking by end of 2025 by:

  • introducing multi-year city pilots to reduce the harmful use of alcohol by
  • investing 1 billion USD in social marketing campaigns & related programs
  • ensuring at least 20 percent of our global volume is No- or Lower-Alcohol [1]
  • placing a guidance label on all products to increase alcohol health literacy

On December 9th, 2015, Anheuser-Busch InBev announced the launch of four Global Smart Drinking Goals, deepening its commitment to implement effective and collaborative solutions to reduce the harmful use of alcohol. The new goals, to be achieved by the end of 2025, demonstrate an evolution in the company’s approach to responsible drinking, from helping to raise awareness of alcohol responsibility to positively changing behavior by investing in longer-term, evidenced-based approaches to reduce harmful drinking, including underage drinking, binge drinking and drink driving.

“As the leading global brewer, we believe we have a unique role to play in championing a culture of smart drinking globally,” said Carlos Brito, CEO of Anheuser-Busch InBev. “For more than 30 years, we have invested in initiatives to promote responsible drinking and discourage harmful drinking. Now, we are taking our efforts to the next level, moving beyond awareness raising to driving real impact for the communities in which we live and work.”

Underage Drinking

Family Talk About Drinking – Recognizing that parents have the greatest influence on their children's decisions about drinking, Family Talk encourages open, honest communication between parents and children. Developed by an advisory panel of education, family counseling, child psychology and alcohol treatment professionals, the Family Talk parent guide is available in English, Spanish, Chinese, Korean and Vietnamese. More than 7 million copies have been distributed free to parents and educators by Anheuser-Busch and its nationwide network of distributors. Family Talk About Drinking uses "Stages of Parenting" to help parents create the right age-specific atmosphere so they can have meaningful conversations about underage drinking with their kids.

Please visit to learn more about the different stages.

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Prom and graduation season is important for many high school students. Both events serve as memorable celebrations and the next step in their journey to create their own futures. But these events can also come with a lot of pressure and feelings of anxiety for many teenagers. That’s why Anheuser-Busch and Pepin Distributing are building on their longstanding commitment to promoting responsible drinking by encouraging parents to talk with their kids on how to create memories with friends safely.

Before this season arrives, it’s always a good idea to sit down with your teen to talk about a plan of action if they are confronted with underage drinking, establish expectations, and answer any questions so that they can have a safe and fun night with their friends. Parents are the biggest influence on their teens’ decisions about underage drinking, and special occasions like prom and graduation are great opportunities to build confidence and trust.

For more information and resources on how you can devote quality time to talk with your teenagers about underage drinking, Anheuser-Busch and Pepin Distributing encourage you to learn more through the Family Talk About Drinking program. This essential resource for parents can help you connect with your teen through honest and open-ended conversations while providing tips for talking with children and teenagers through every stage of life.


Operation ID/We I.D. – Anheuser-Busch and Pepin Distributing Company offers retailers training and a variety of materials that help them check and verify valid I.D.s. These materials include We I.D. signage and stickers at retailers that remind consumers they will be ask to show I.D. before purchasing alcohol; We I.D. cards (available in English, Spanish and Korean) that list tips on how to spot fake IDs; drivers license booklets that feature photos of valid driver's licenses from all 50 states, U.S. territories and the Canadian provinces; and wristbands that retailers can use to identify customers who have already shown proof of legal age.

Gasparilla Responsibility Partnership

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Drunk Driving

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Ending drunk driving is a group effort. Together with Mothers Against Drunk Driving (MADD) and Uber, Anheuser-Busch invites you to join us in our fight against drunk driving. Whether it’s being the designated driver, calling an Uber, or taking public transit, encourage friends to Decide To Ride and always plan ahead for a safe ride home. To learn more, visit

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We have one position on drunk driving: We oppose it. One drunk driver behind the wheel is one too many, and getting intoxicated drivers off the road has been our goal for decades.

Wanna Go Home With Me Tonight? I'm the Designated Driver is Budweiser's newest designated driver program. By playing on the double entendre tagline, adult consumers are encouraged in a fun way to designate a driver before going out for the evening.

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Designated Driver

Anheuser-Busch and its nationwide network of distributors implement numerous designated driver programs in markets throughout the country that promote the use of designated drivers at bars, restaurants and home parties. Consumers typically receive free non-alcohol beverages or discounts on food from bars or restaurants in exchange for being named the designated driver in a group and refraining from drinking on that occasion.

Pepin Distributing Provides & Pays For Lyft Discount Codes for Various Events

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Responsible Drinking

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We have a vested interest in the responsible consumption of our products. No company benefits when its products are misused.

Training for Intervention Procedures (TIPS) - We help provide TIPS server training to educate bartenders, wait staff and store clerks on how to identify and prevent potential alcohol abuse situations and properly check IDs. Developed by Morris Chafetz, M.D., the founding director of the National Institute on Alcohol Abuse and Alcoholism, this program also discusses techniques through which servers can help prevent drunk driving, such as calling a cab for patrons who may have had too much to drink, or encouraging friends to provide a safe-ride home.

Good Sport - is a communications, training and management program designed to help stadium operators, team owners and concessionaires promote positive crowd behavior by encouraging fan responsibility.