Corporate Social Responsibility

Corporate Social Responsibility

Anheuser-Busch and Pepin Distributing Company are the global industry leaders in promoting responsible drinking and fighting alcohol abuse. We have a vested interest in the responsible consumption of our beers. We don’t want anyone consuming our products illegally – ever. After, all, we’re parents too – sharing the same concerns as every other parent about these issues.

Anheuser-Busch InBev launches Global Smart Drinking Goal

Leading global brewer aims to reduce harmful drinking by end of 2025 by:

– introducing multi-year city pilots to reduce the harmful use of alcohol by 10{daa241165d670cbcb5f2a12aebe0b675697f6dc473d25f791721c5ceb2d34d53}
– investing 1 billion USD in social marketing campaigns & related programs
– ensuring at least 20{daa241165d670cbcb5f2a12aebe0b675697f6dc473d25f791721c5ceb2d34d53} of our global volume is No- or Lower-Alcohol [1]
– placing a guidance label on all products to increase alcohol health literacy

On December 9th, 2015, Anheuser-Busch InBev announced the launch of four Global Smart Drinking Goals, deepening its commitment to implement effective and collaborative solutions to reduce the harmful use of alcohol. The new goals, to be achieved by the end of 2025, demonstrate an evolution in the company’s approach to responsible drinking, from helping to raise awareness of alcohol responsibility to positively changing behavior by investing in longer-term, evidenced-based approaches to reduce harmful drinking, including underage drinking, binge drinking and drink driving.

“As the leading global brewer, we believe we have a unique role to play in championing a culture of smart drinking globally,” said Carlos Brito, CEO of Anheuser-Busch InBev. “For more than 30 years, we have invested in initiatives to promote responsible drinking and discourage harmful drinking. Now, we are taking our efforts to the next level, moving beyond awareness raising to driving real impact for the communities in which we live and work.”

Underage Drinking

Family Talk About Drinking – Recognizing that parents have the greatest influence on their children’s decisions about drinking, Family Talk encourages open, honest communication between parents and children. Developed by an advisory panel of education, family counseling, child psychology and alcohol treatment professionals, the Family Talk parent guide is available in English, Spanish, Chinese, Korean and Vietnamese. More than 7 million copies have been distributed free to parents and educators by Anheuser-Busch and its nationwide network of distributors. Family Talk About Drinking uses “Stages of Parenting” to help parents create the right age-specific atmosphere so they can have meaningful conversations about underage drinking with their kids.
Please visit www.FamilyTalkAboutDrinking.com to learn more about the different stages.

Operation ID/We I.D. – Anheuser-Busch and Pepin Distributing Company offers retailers training and a variety of materials that help them check and verify valid I.D.s. These materials include We I.D. signage and stickers at retailers that remind consumers they will be ask to show I.D. before purchasing alcohol; We I.D. cards (available in English, Spanish and Korean) that list tips on how to spot fake IDs; drivers license booklets that feature photos of valid driver’s licenses from all 50 states, U.S. territories and the Canadian provinces; and wristbands that retailers can use to identify customers who have already shown proof of legal age.

Gasparilla Responsibility Partnership

Drunk Driving

We have one position on drunk driving: We oppose it. One drunk driver behind the wheel is one too many, and getting intoxicated drivers off the road has been our goal for decades.

Wanna Go Home With Me Tonight? I’m the Designated Driver is Budweiser’s newest designated driver program. By playing on the double entendre tagline, adult consumers are encouraged in a fun way to designate a driver before going out for the evening.

Designated Driver – Anheuser-Busch and its nationwide network of distributors implement numerous designated driver programs in markets throughout the country that promote the use of designated drivers at bars, restaurants and home parties. Consumers typically receive free non-alcohol beverages or discounts on food from bars or restaurants in exchange for being named the designated driver in a group and refraining from drinking on that occasion.

Alert Cab – This program brings together local distributors, cab companies, and retail establishments to provide free or reduced-fare cab rides to bar and restaurant patrons who need a safe ride home. More than 204,000 safe rides were provided by Anheuser-Busch distributors through cab and shuttle programs in 2008. More than 1.4 million safe rides home have been provided since 1989.

Since 1998, Tow to Go has safely removed more than 25,000 impaired drivers from roads across the Southeast and the Midwest. The Auto Club Group Traffic Safety Foundation and Budweiser provide this program to prevent impaired drivers from getting behind the wheel and risking the lives of other motorists. Tow to Go also enables AAA and Budweiser to remind the public to always plan ahead when celebrating with alcohol. That means choosing a Designated Driver, staying where you are celebrating, or arranging for another form of safe transportation

• Free confidential ride available to AAA members and non-members
• The AAA tow truck transports the vehicle and driver home or somewhere safe within 10 miles
• Tow to Go is provided in Florida, Georgia, Iowa, Michigan, North Dakota, Nebraska, Tennessee, Indiana (Fort Wayne and South Bend only) and Wisconsin (Wausau only)

Important Tow to Go guidelines:

• Tow trucks can usually transport up to two people in the cab of the truck. If there are more people in your party, you will need to make other arrangements to get them home safely.
• You can’t make an appointment to use Tow to Go. It is designed as a safety net for those that did not plan ahead. Always choose a Designated Driver before you have your first drink.
• In some situations, AAA may need to make other arrangements to get an impaired individual a safe ride home.
• Tow to Go may not be available in rural areas or during severe weather conditions.

Boating Safety – This program, supported by the National Safe Boating Council, reminds boaters, water skiers and other water recreation enthusiasts to be responsible on the water in all activities. The program includes consumer materials that offer tips on hypothermia, safety equipment, distress signals and responsible drinking.

College Issues

Our message on college campuses is clear. If you’re 21 and older and choose to drink, please drink responsibly. If you’re under 21, respect the law – don’t drink. Personal responsibility is the foundation for addressing these issues, and only when students are armed with the facts can they make informed decisions.

College Talk- This program is designed to help parents continue communicating openly and honestly with their children on the subject of drinking as students prepare for college and begin a life on their own. College Talk was developed by an advisory panel of authorities in the fields of education; family therapy; student health and wellness; alcohol treatment; and social norms marketing; and through conversations with parents and students. Visit www.collegetalkonline.com for more information.

 Responsible Drinking

We have a vested interest in the responsible consumption of our products. No company benefits when its products are misused.

Training for Intervention Procedures (TIPS) – We help provide TIPS server training to educate bartenders, wait staff and store clerks on how to identify and prevent potential alcohol abuse situations and properly check IDs. Developed by Morris Chafetz, M.D., the founding director of the National Institute on Alcohol Abuse and Alcoholism, this program also discusses techniques through which servers can help prevent drunk driving, such as calling a cab for patrons who may have had too much to drink, or encouraging friends to provide a safe-ride home.

Good Sport – is a communications, training and management program designed to help stadium operators, team owners and concessionaires promote positive crowd behavior by encouraging fan responsibility.