Anheuser-Busch InBev launches Global Smart Drinking Goal
Leading global brewer aims to reduce harmful drinking by end of 2025 by:
- introducing multi-year city pilots to reduce the harmful use of alcohol by
- investing 1 billion USD in social marketing campaigns & related programs
- ensuring at least 20 percent of our global volume is No- or Lower-Alcohol 
- placing a guidance label on all products to increase alcohol health literacy
On December 9th, 2015, Anheuser-Busch InBev announced the launch of four Global Smart Drinking Goals, deepening its commitment to implement effective and collaborative solutions to reduce the harmful use of alcohol. The new goals, to be achieved by the end of 2025, demonstrate an evolution in the company’s approach to responsible drinking, from helping to raise awareness of alcohol responsibility to positively changing behavior by investing in longer-term, evidenced-based approaches to reduce harmful drinking, including underage drinking, binge drinking and drink driving.
“As the leading global brewer, we believe we have a unique role to play in championing a culture of smart drinking globally,” said Carlos Brito, CEO of Anheuser-Busch InBev. “For more than 30 years, we have invested in initiatives to promote responsible drinking and discourage harmful drinking. Now, we are taking our efforts to the next level, moving beyond awareness raising to driving real impact for the communities in which we live and work.”
Operation ID/We I.D. – Anheuser-Busch and Pepin Distributing Company offers retailers training and a variety of materials that help them check and verify valid I.D.s. These materials include We I.D. signage and stickers at retailers that remind consumers they will be ask to show I.D. before purchasing alcohol; We I.D. cards (available in English, Spanish and Korean) that list tips on how to spot fake IDs; drivers license booklets that feature photos of valid driver's licenses from all 50 states, U.S. territories and the Canadian provinces; and wristbands that retailers can use to identify customers who have already shown proof of legal age.
HUMAN TRAFFICKING AWARENESS
Pepin Distributing Provides & Pays For Lyft Discount Codes for Various Events
We have a vested interest in the responsible consumption of our products. No company benefits when its products are misused.
Training for Intervention Procedures (TIPS) - We help provide TIPS server training to educate bartenders, wait staff and store clerks on how to identify and prevent potential alcohol abuse situations and properly check IDs. Developed by Morris Chafetz, M.D., the founding director of the National Institute on Alcohol Abuse and Alcoholism, this program also discusses techniques through which servers can help prevent drunk driving, such as calling a cab for patrons who may have had too much to drink, or encouraging friends to provide a safe-ride home.
Good Sport - is a communications, training and management program designed to help stadium operators, team owners and concessionaires promote positive crowd behavior by encouraging fan responsibility.