Introducing Bud Light Platinum
A unique 6% ABV, Triple-filtered light beer that delivers the Bud Light’s signature smooth finish that consumers love in an eye-catching cobalt blue bottle.
Trendy 21-34 year old consumers are seeking more experiential products for premium occasions that deliver a combination of image, connection, taste and ABV. Bud Light Platinum represents a new category of light beer that will allow us to authentically play in these occasions by meeting consumers’ needs – it’s smooth, bold and effortlessly sophisticated, but with the drinkability consumers expect from a light beer.
Stay tuned for upcoming samplings at some of your favorite bars, restaurants and retailers in Tampa Bay!
Bud Light Platinum’s official release will be on January 30th, 2011